Gallery: JoNurm and Kärt Ojavee at Tallinn Fashion Week

“All the hipsters will be here,” mentioned someone in the audience when I was waiting for the show at Salme Kultuurikeskus to start. Were they or not isn’t really important, but JoNurm’s and Kärt Ojavee’s collection was definitely an exceptional one in Tallinn Fashion Week’s agenda. With its already familiar normcore and sport aesthetics in Scandinavian crispness, this collection managed to create a shift in this elegance-glamour-womenswear triangle and bring a dynamic discord to TFW’s overall vibe.

“All the hipsters will be here,” mentioned someone in the audience when I was waiting for the show at Salme Kultuurikeskus to start. Were they or not isn’t really important, but JoNurm’s and Kärt Ojavee’s collection was definitely an exceptional one in Tallinn Fashion Week’s agenda. With its already familiar normcore and sport aesthetics in Scandinavian crispness, this collection managed to create a shift in this elegance-glamour-womenswear triangle and bring a dynamic discord to TFW’s overall vibe.

Gallery: Renee Altrov

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