New Estonian Niche MediaLugemisaeg 1 min
Estonian web media has recently welcomed a number of remarkably cool small and niche outlets. Here we would like to draw attention to two that are the most fresh and interesting.
Hilt is a lifestyle publication in the English language, established by designers Matti Adoma and Johanna Nurm with additional participation from a colourful group of stylists, fashion appreciators and music lovers. It is mainly about audio and visuals, including conversations and image-oriented stylediaries from interesting local individuals as well as from elsewhere. Hottest music and fashion news are also represented. We would also like to praise their clean and Scandinavian aesthetic. www.thisishilt.com
The Frankly Speaking is similar to the abovementioned, but differs in its attempt to connect styling and lifestyle to various subcultural preferences through interviews. It is also in English and its approach is more analytical and author-focused. It is run by Julia Ahtijainen, who is studying semiotics at the University of Tartu. thefranklyspeaking.com